2020-21

No es fácil/It ain't easy is a bilingual series of nine billboards shown in various Boston neighborhoods from July 2020 through January 2021 in an effort to subvert an iconic consumerist medium to provide comfort and solidarity in the midst of these difficult time. Inspired by the phraseology and bilingualism of my Cuban-American upbringing and the writings of William Carlos Williams, they appeared in areas most impacted by the Covid-19 pandemic, including East Boston, Roxbury, Roslindale, Mattapan, and Dorchester.

These billboards were accompanied by a series of four free, virtual, and bilingual writing workshops held by Gabriel Sosa and artist and writer Sara Rivera. In these workshops, participants would respond to a series of prompts that culminated in a series of postcard designs decided upon collectively by the group. After each session, each participant would receive a pack of the postcards designed by their group, along with stamps, so that they could be shared.